Software development

Getting the Most out of Your Product Development Process

It helps validate a product concept early in your product development process. It also helps product managers get user feedback as fast as possible to iterate and make small, incremental improvements to the product. During this step of the product development process , the team realizes everything required to bring the final product to market, including marketing and sales plans for the market introduction. The finished product will be built and be able to be sold after final testing. The team, including project management, begins to operationalize the manufacture and customer support for the product and supports the product introduction.

product development process

Some companies will carry out their market testing by going through a ‘soft launch’, where they’ll release their new product to a small fraction of the market to test how it works and how it’s received. Also, leverage both qualitative and quantitative market research to get the most accurate opinions from your audience and customers. This kind of information will help you to build products that always meet market needs. From developing business strategies for our clients to building teams and ensuring teamwork at every level, he runs the show quite effortlessly. If any issue is found, it is resolved by the development team before moving forward with mass production.


To start with, a business needs to understand the human story behind digital offerings. This phase is not about generating foolproof ideas that are ready for implementation. Instead, raw and unproven ideas that can be shortlisted later should be discussed.

product development process

As a company, you must strike a balance between the necessity and difficulties of new product development in order to maintain your competitive advantage. It’s here that the new product development process stages kick off. It assists you in determining the new product’s market viability and economic utility. The new product development process’s second step builds on the first. It’s now time to cross off any ideas that aren’t good enough from your list. It is one of the most crucial phases of product development and entails brainstorming an idea that would help you overcome an existing customer problem in a novel and creative way.

Also, external sources such as consultants, analysts, researchers, dealers and distributors can help you access customer requirements as part of your normal NPD process and augment the voice of the customer. During product development, each journey to a finished product is different and every industry has its own unique set of quirks involved in creating something new. A sketch is then developed into a sample using a pattern maker or seamstress. During the prototyping phase, a size set is created, which means a range of samples with different measurements for each size you want to sell.

Best practices for new product development

These facts are why one of the primary goals of Product Portfolio Management is to bring winning products to market faster, often through a gated process. But even the gated process is evolving due, in part, to challenges that have arisen in the modern product development cycle we broke down earlier. Whether a lightbulb went off in the shower or you’ve arrived at a new product concept after years of research, every product development project starts with a great idea. In this article, learn what NPD is, how it differs from product management, who is typically involved in the process, and the seven stages of the product development process.

  • The last step in this methodology is to introduce your product to the market!
  • That way, you’ll always be able to reliably come up with new product ideas by following this process.
  • But this approach is expensive because it means duplicating rather than sharing resources.
  • And when you hear the origin stories of other great ecommerce businesses, it’s often clear the journey to a finished product rarely resembles a straight line.
  • While a business model is not the same thing as a product development strategy, the two are certainly dependent on each other.

There must be room to pivot product development when the growth trajectory is less than ideal. More frequent testing and validation also ensure teams can identify issues earlier in the product development cycle, reducing costs and risk. Achieving adaptive product development first requires a solid understanding of each phase in the process and how to build efficiency into the product development cycle. Use Airtable’s Product Planning Template to create a single source of truth for your entire extended team. The template helps you track and manage product ideas, a product launch, marketing campaigns, customer needs and feedback, and more.

The New Product Development (NPD) Framework

Your first step will be to describe the concept on a piece of paper. Or will it be a unique product with low direct competition where you will focus on differentiating your product from the market standard? Sometimes, the presence of existing competitors is preferable, as it proves there is a market for the product. This step is clearly made easy by the existence of e-commerce platforms and logistics solutions, enabling you to sell and deliver to almost any part of the world. Focus only on ideas your organization has both the resources and the expertise to execute on. In the meantime, start building your store with a free 3-day trial of Shopify.

Product concepts need to be pretty precise to have an impact, and that’s where the testing comes in. It is the first stage of product development in which every possibility is identified and pros and disadvantages are discovered before the formal creation of the process. This allows the team to determine whether to invest in further development or not.

This market gap birthed the idea for a new product where every education resource is curated and categorized under respective subjects. Now that remote work is gaining traction, webinars are an even more effective way to reach a target audience. Talk about the product, describe its features, and witness a positive impact on the bottom line. Conduct webinars that talk about how the new product will benefit the audience and describe the features that are being introduced. A unique mindset and a unique voice always gain an all-ears audience.

Teams often use Dropbox to share information between various teams and individuals within an organization, so creating a feature to make collaborating across these groups easier made sense. Dropbox identified an existing customer pain point and came up with a solution that worked. Because that’s the metric that best illustrates the value of their product for customers. Through their tests, Houseparty grew their understanding of what was causing a decrease in user engagement and identified an opportunity for change in their onboarding process. Our experts will guide you through the entire process and help you develop a product that customers would love and embrace.

CREATE THIS TEMPLATEWhether you sell goods or services, it’s important for your customers to know how much they can expect to spend. And if you do happen to sell physical products, invest in good-quality photography of those products. That’s one of the best ways to set yourself up for future marketing success.

product development process

For every user problem, there ought to be potential New Product Development opportunities. The product building and launching had their ups and downs, but his conviction to have this product led to a great business idea. For instance, Jeff Lawson, the founder of Twilio, has an interesting story behind its communication-based software product launch. Building new products and services can be a process filled with uncertainty. However, following the systematic New Product Development process can help businesses gain clarity and confidence in what they are building.

What is the difference between product development and product management?

Organizations must closely examine the product development cycle as an important part of optimizing a product to perform in a fluid, changing market. The speed of change and disruptions in the world often creates challenges for organizations wanting to bring new, innovative, and sustainable products into the market. Learning to embrace change and rapidly top trends in product development adapt is one of the best ways to ensure products gain a competitive advantage. And while many business leaders hesitate when things start to get uncomfortable, some view change as an opportunity to seize. Learn how the top disruptions to effective product development can be catalysts for evolving your product portfolio management processes.

In this three-stage scheme, each step is an element in a larger release plan. This is also the point-of-no-return where a company assesses the product’s launch readiness. Areas of focus include product quality, product performance, getting the optimal feature set, and demonstrating customer support capability. The Market Launch phase is where the product is prepared to meet real customers. During this phase, the team creates a series of iterations of its product prototype in close communication and collaboration with customers.

product development process

Prototypes help the business to avoid the risk of putting all their eggs in one basket, as with more iterations, there are chances that at least one of those prototypes will be successful. The best start to planning your new product development process is drawing a rough sketch or prototype to see what your product will look like. You should detail this sketch with all minute labels explaining the features and function of the product. Getting the product concept wrong at the beginning of the NPD process wastes time and increases the opportunity cost of the product. It is the stage where the target market, target customer, and target audience are recognized.


Product development refers to the conceptualization and creation of a new product of the product life cycle. Product management is responsible for guiding all product teams toward creating a usable product customers will buy as well as the product roadmap. These two departments work together to plan and build the product roadmap that’ll bring the product to market.

The 6-Step New Product Development Process [With Visual Tips & Templates]

When you create value for the customer, that translates into value for the business as well. This evolution occurred naturally, as Dropbox’s cloud-based flie-sharing capabilities meshed well with office tools for remote teams. According to an interview on First Round Review, Dropbox used both bottoms-up and top-down development processes, meaning each member of the Dropbox team could provide feedback on the direction of the product.

It is therefore pertinent to provide guidance for the design of castings so that procurement and manufacture is a simple process. Process management is a particularly effective way to reduce the congestion that plagues organizations that undertake many projects at once and share staff and equipment across those projects. The typical project-management approach to product development, however, obscures the overall process. Consider the experience of a major computer-equipment manufacturer that we studied. To minimize the number of iterations, or rework cycles, in development projects, management had created cross-functional concurrent-engineering teams to identify and solve problems rapidly and early. But the development organization tackled so many projects at the same time that key people from engineering, marketing, and manufacturing found themselves working on five or even ten projects at once.

We hope that this article has given you a better understanding of what goes into new product development. Following these stages will make the process of product development a lot easier and hassle-free. JobGet, we build an innovative product where job seekers and employers can message each other and schedule meetings in real-time. The platform has helped to bring down the job search process from months to days for blue-collar workers. Till date, 150,000 jobseekers have been placed and the client has received $2.1 million funding for their innovative product idea. Identifying the efficacy of new products in the NPD process before they can be placed on the market allows you to change your concept to market needs or completely abandon it to save time and money.

The 7 Step Product Development Process (

Furthermore, the sales team should help drive deals and purchases by leveraging marketing collateral and messaging. Ultimately, they are your best tool in getting your product out there and into the hands of customers. While building a product that is fundamentally “new,” your creativity and ideas result from iterating upon the existing product. Sometimes a SWOT analysis is also an essential vehicle to prioritize your ideas in the first step of the new product development life cycle. An aggregate project plan is a valuable tool for winnowing out marginal projects and focusing a company’s development effort on strategic priorities. Such a plan can also help ensure that the organization does not take on more projects than it can complete—a surprisingly common problem.

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